We began the work by immersing ourselves in Italian culture, soaking up everything Italy has to offer.
From classic and modern architecture, fashion and automotive design.
For inspiration, we combed the streets of Milan, home of Italy’s contemporary design tradition. We interviewed Italians to find out what was important to them, and we evaluated the site's strengths and weaknesses to discover opportunities. A vision for the client experience began to emerge as we combined what we had learned.