"La dolce vita" in the sky. Combining impectable Italian flair for comfort and style.
The project's goal was to fully reinvent their business class experience and modernise the cabins to provide an entirely new, modern passenger product that would fit the expectations of frequent business passengers and provide a level of service that its loyal customers deserved.
Materials and form evoke memories of Italian supercars with an effortless sprezzatura of Milanese fashion.
1
Market sizing & research
4 weeks
2
Venture position building
4 weeks
3
Concept testing
6 months
4
Brand Strategy
3 months
5
Brand Identity Design
4 months
6
Material selection & Prototyping
5 months
7
Content Strategy & Direction
3 weeks
8
Content Production
2 months
